The post-pandemic years have brought massive shifts in how brands communicate. In 2025, Aidea Indonesia fully pivoted toward digital-first storytelling, focusing on short-form videos, web series, and social-first campaigns.
Their breakout project of the year is a five-episode mini-web series titled Cerita Kita, produced for a local e-commerce client. Each 2-minute episode tells a real customer story, blending live-action footage with motion graphics. The series was optimized for Instagram Reels and TikTok and resulted in a 150% increase in organic engagement.
Another impactful project came from Aidea’s “Behind the Brand” campaign—corporate documentary-style videos that showcase a company’s values, office culture, and team personalities. In one recent case, Aidea worked with a fintech startup to create a 3-minute brand video used for recruitment. The campaign helped boost the startup’s social media following and cut down their hiring funnel by nearly 30%.
Aidea’s digital team relies on a mixture of cinematic videography and social-native editing: quick transitions, storytelling subtitles, animated overlays, and vertical formatting for mobile. They also analyze TikTok and Instagram trends to make sure the content feels culturally relevant without losing brand professionalism.
Previously focused on TV ads, Aidea’s client base has shifted—now, over 80% of its projects are digital, with content produced for YouTube, Instagram, TikTok, and internal corporate platforms. It’s a strategic transformation that aligns with how consumers engage today.
This shift has allowed Aidea to strengthen its presence among startups, NGOs, and even multinational brands looking to humanize their messaging. With an in-house team of 30+, their agility and insight into local narratives help brands tell stories that matter.
