In a content world filled with tight deadlines and fast-paced production cycles, Aidea Indonesia is pushing for something different: collaborative creation. Their newest initiative, launched in 2025, is the Client-Studio Co-Creation Lab—a structured workshop format that brings clients and Aidea’s creative team into the same room from day one.
The concept is simple but powerful: instead of the traditional “brief-revise-repeat” cycle, clients now take part in a 2-day intensive workshop. This includes ideation, moodboarding, scripting, and visual prototyping. The first pilot run was done with a local skincare brand launching a campaign around self-care. The outcome was a visually rich, 2-minute branding video that felt authentic because the client helped shape every aspect of it.
This co-creation model has slashed revision rounds from five to two in most projects. It also improves alignment and significantly cuts down production time.
Technologically, Aidea uses remote whiteboard platforms like Miro and integrates cloud-based production tools to keep clients involved even after the workshop ends. Clients can access real-time updates, visual previews, and direct feedback channels without needing constant meetings.
According to internal feedback, client satisfaction rose to 95% in Q1 2025. One corporate client stated, “It felt less like hiring a vendor and more like building something with a creative partner.”
The co-creation model isn’t just a workflow—it’s a mindset shift. It brings clients into the heart of the creative process and empowers both parties to produce work that’s not only on-brand but emotionally resonant.
For brands seeking a deeper partnership and a more agile content process, Aidea’s Co-Creation Lab is proving to be a game-changer.
